Definition #
A category gets hot. Operators rush in to ride the heat. The build does not have to be great — the category is doing the selling. Exit: the trend cools, the operation gets exposed, and the floor has to carry weight it was never built to carry. Tell: when the concept’s name is doing more work than the kitchen.
Family #
NEEDS WORKSHOP
Why Behind the Thinking #
NEEDS WORKSHOP
Pairs With #
NEEDS WORKSHOP
Placement #
Profit
