Frame Blindness

< 1 min read

Definition #

Geography (sprawl vs density, drive vs walk, highway vs street grid) biases which Road new operators take BEFORE the operator decides. Texas QSR outlier (24% of new filings) versus rest-of-country dominance of Casual/Family + Fine Casual is the case study. Market shape selects Road; operator chooses within constrained menu.

Family #

NEEDS WORKSHOP

Why Behind the Thinking #

NEEDS WORKSHOP

Pairs With #

NEEDS WORKSHOP

Placement #

People